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Speaking

Give the audience something they can use tomorrow.

A keynote should do more than create an hour of enthusiasm. It should change how people see a problem. It should create conversation. And ideally, it should give people something useful to do when they return to work.

Dana Houston Jackson presenting The Trust Trap and Tax

The talk

I enjoy ideas. But I’m much more interested in what people do with them.

My speaking draws from more than three decades inside complex organizations—working across organizational change, leadership, projects, technology, utilities, engineering, coaching, education, and new ways of working. Hear some of that work on Podcasts and Conferences.

I combine practical experience with current thinking and a coach’s instinct for the question behind the question.

I enjoy a tailored and targeted challenge, ideally after I’ve spoken or surveyed a sample of those wanting to think or do differently post-session. Workshops & Leadership Sessions pick up where a keynote leaves off.

Dana Houston Jackson in the spotlight at a speaking event
Dana Houston Jackson connecting with attendees after a session Dana Houston Jackson on a panel

Featured speaking topics

Keynote and workshop topics

The AI Adoption Traps

Why smart organizations scale the wrong assumptions.

Organizations are racing to deploy AI. But speed without trust, work redesign, leadership understanding, and evidence can create more activity without creating more value.

This session explores the traps leaders encounter when they confuse deployment with adoption—and what it takes to build responsible, measurable AI capability.

Audiences leave thinking differently about trust, use-case selection, human accountability, work redesign, adoption measurement, and scaling.

Trust Before Scale

AI adoption moves at the speed of justified trust.

Employees are being asked to use technologies many leaders do not fully understand themselves. Some people overtrust AI. Others avoid it. Both create risk.

This session explores how leaders build the conditions for appropriate trust through transparency, experience, safeguards, human accountability, and useful work.

Leading a 5 Generation Workforce

Five generations don’t require five leadership styles.

Generational labels make interesting headlines. They are less useful as management systems.

This session moves beyond stereotypes and looks at the real leadership challenge: creating workplaces where people with very different experiences, expectations, career stages, and relationships with technology can contribute together.

Why Change Fails Quality

A strong solution still fails if adoption was never designed.

Quality teams bring rigor to root cause analysis, process design, documentation, and validation. But the handoff into daily work often gets far less discipline.

This session explores the hidden system problems behind poor adoption—and how ownership, reinforcement, role clarity, and verification determine whether corrective actions create durable change or quietly collapse after closure.

Engineering a Change Mindset

Growth changes the operating system—even when the organization wants everything else to stay the same.

AEC, Engineering and technical organizations often succeed because of local judgment, responsiveness, technical quality, and strong client relationships. But as complexity grows, the same operating habits that once created speed can begin creating coordination drag, slower decisions, and change fatigue.

This session helps leaders recognize those patterns and apply adaptive leadership practices that protect what already works while building greater capacity to change, scale, and respond under uncertainty.

From Rollout to Capability

Implementation is not adoption.

Organizations celebrate go-live. Employees experience what happens next.

This session examines the gap between delivering a solution and creating sustainable organizational capability. It challenges familiar adoption measures and introduces a more useful way to think about activity, behavior, performance, and capability.

Change Management Isn’t Dead. But It Isn’t Change Leadership.

Traditional Change Management still has useful tools. But communication, training, stakeholder plans, and resistance mitigation cannot compensate for decisions made without sufficient participation or changes designed without enough understanding of the work.

This session explores what leaders—not Change Managers—must own when organizations need to adapt continuously.

Better Questions Before Bigger Solutions

I have spent enough time inside major organizational change to be suspicious of easy answers. This session starts with understanding what is actually happening—and the questions that should come before the next big solution.

Custom Tailored Topics

Sometimes what needs to be said and considered needs to spring from every session attendee. Pre-surveys, analysis, topic focus and custom-built workshops are available on request.

Session formats

Built for the room you have.

Keynote

Executive Leadership Session

Conference Breakout

Leadership Retreat

Interactive Workshop

Panel / Fireside Conversation

Virtual Session

Book-Based Leadership Program

Custom sessions

Tailored to the audience, industry, and organizational situation.

Featured appearances

Conferences and podcasts

A sample of Dana's conference presentations and podcast conversations. The full list lives on Podcasts and Conferences.

Podcast · Change Management Review

Metrics of Change: Measure What Matters

Dana in conversation with Change Management Review Editor-In-Chief Theresa Moulton on how to measure adoption in ways that actually reflect whether behavior, performance, and capability changed.

Podcast · Change Management Review

Change Weariness: Lessons for Lessening Change Fatigue

A practical, wide-ranging conversation on change saturation — why "transformation" became a word people didn't want to hear, and how leaders can reduce the weight of ongoing change.

Conference Session · ASQ · August 2026

How Change Fails Quality

Dana’s ASQ conference session for quality professionals on why quality efforts can close on paper and still fail in the work. Slides are available on Podcasts and Conferences.

Conference Session · UtilityEvents.com

Change Weariness: Lessons for Lessening Change Pain

Dana's utility-industry conference session using Agile and Kintsugi frameworks to help leaders and teams reduce change weariness and maintain momentum during complex organizational change.

From the work

What colleagues say

Dana’s comprehensive understanding of change management principles, combined with a deep commitment to organizational development, truly sets her apart. She has been pivotal in leading our team through significant organizational transitions, always considering both the human and operational implications of change.

Gustav Toppenberg, Ph.D

What are you trying to make work?

Tell me about the event, the audience, and the outcome you need.

Questions leaders ask

Speaking Q&A

What kinds of speaking engagements does Dana take?

Keynotes, conference sessions, leadership retreats, association events, and virtual talks. Topics center on AI adoption, change leadership, and multigenerational work — shaped around your audience and goals.

How far in advance should we book?

Ideally three to six months for major events; shorter windows may work for virtual sessions. Share your date, format, and audience and we will confirm availability quickly.

Can Dana customize the talk for our organization?

Yes. Dana interviews stakeholders or reviews your context ahead of time so stories and examples reflect your industry, initiative, and what the room needs to hear.

What should we expect after the session?

A clear point of view people can use Monday morning — language for hard conversations, practical next steps, and optional follow-up workshops or advisory if you want to go deeper.